To paraphrase a famous frog, “It’s not easy being indie.”
Actually, it’s not easy being any kind of writer/author, self-published or traditionally published, but wearing the many hats in every Indie wardrobe–author, marketer, social media manager, designer, newsletter editor … did I miss any?–presents special challenges. We’re talking about the kind of challenges that either drive you to drink, force you to beat your head against the wall, or have you tossing up your hands in defeat.
We can all use a little ….
Am I right? Of course I am. Which is why, I’m here to offer some in the form of 6 nifty resources no Indie should do without. (Purple headers = links, of course.)
How would you feel about a tool that lets you write formatted e-books, market those books in a unique way, build your brand, connect with fans, and track reader engagement? This is no fantasy people, this is the reality of Bublish, which lets you do all of the above and a whole lot more. You can try out some of the features via the free plan or all of them via free trial, but I’m sure you’ll want the full-fledged Authropreneur package for either $9.99/month or $99/year.
Bublish is based on the book bubble, a unique and oh-so-posh marketing strategy that lets you send out an excerpt of your book via Facebook, Twitter, or e-mail. Here’s what your basic book bubble looks like:
Slick, no? Seriously, what’s not to love? Save yourself a lot of time and effort designing go-nowhere ads, and give Bublish a try.
Whoever said you get what you pay for obviously didn’t know about World Literary Cafe, which you can sign up for, as we say in the trade, absolutely free. Billed as the place “Where authors and readers unite,” WLC offers more bennies than you can shake your proverbial indie stick at. Check out these amazing resources:
- training classes (some free, some for a fee)
- a free book-marketing video
- a Facebook like exchange
- a Twitter follow exchange
- a blog follow exchange
- tweet teams
- a free author toolbox
- tips on how to maximize your free days on KDP
- more, more, more!
Listen, you’d have to be brain dead to miss out on all these goodies!
Did you know social media content with colored visuals gets 80% more views? Hoo-hah! Is that a valuable tip, or what? And here’s another: You can create eye-catching social media posts for free using Canva. Well, for free unless you decide to use one of their paid graphics, but even those are one $1 each. The templates–Facebook post, Twitter post, Pinterest graphic, and so on–have already been created. All you have to do is point and click!
Oh, and if you’re looking to create a header of some kind, Canva has got you covered there, as well. You can even create your own templates, say, a specifically sized header to use on your website!
Although some of your social media posts should be organic–marketing speak for posted in real time–you can make life a lot easier on yourself by scheduling other posts ahead of time on Hootsuite, which works for Facebook, Twitter, Google Plus, LinkedIn, WordPress, Instagram, and YouTube! And get this, you can schedule them weeks in advance!
Conventional wisdom has it that you should post:
- no more than twice a day on Facebook
- three times per day (at most) on Google+
- at least three times a day on Twitter (although followers tend to lose interest after the third tweet)
- once a day on LinkedIn
Obviously, being able to schedule at least a few of those posts ahead of time will leave you more time to do what you do best: write.
Looking for a safe place to download free and/or almost-free fonts? Font Squirrel has got your back! Plus, all their fonts are licensed for commercial use.
The e-mail lists is one of the best promotional tools out there, because it allows you to form personal relationships with your readers. We’re not talking about using your list purely to make sales pitches, but sharing personal news, your own book reviews, special subscriber-only offers, and such, in order to exponentially build your fan base. MailChimp is a terrific tool you can use to create a newsletter, the occasional targeted e-mail campaign–say, to announce a book launch–or a coupon. Membership is free (although you can upgrade), and they offer plenty of themes and templates you can edit to make your own. Built-in analytics track the size of your list and give you an idea how well your campaigns are doing.